Cultural anthropology is the inspiration behind Stitching Stories. The brand is inspired by the different stories we tell by the way we dress, and by the mutual differences and connections between different societies. What is the meaning and feeling behind the choices we make in expressing ourselves through clothing and accessories?
The outfits designed by Stitching Stories create confusion, by creating new ‘melting pots’. The dress codes of different subcultures are combined in the design process. This shows that a person can belong to different groups at the same time. The wearer no longer gets labeled as easily. What happens to the stereotypical image we have of each other when we discover we may have things in common?